12 Viral Hook Templates You Can Steal
The best creators reuse a handful of hook patterns over and over. Here are 12 plug-and-play templates that stop the scroll — copy, fill in, post.
You don't need to invent a new hook every time. The creators who post daily lean on a rotating set of proven patterns. Here are twelve you can steal today — just drop your topic into the blanks.
The templates
- 1"Nobody talks about this, but…"
- 2"I tried [thing] for 30 days. Here's what happened."
- 3"Stop doing [common mistake]. Do this instead."
- 4"The real reason your [goal] isn't working."
- 5"If you [audience trait], you need to hear this."
- 6"Here's how to [result] in [timeframe]."
- 7"I was today years old when I learned…"
- 8"3 [things] that changed how I [do X]."
- 9"Most people get [topic] completely wrong."
- 10"Watch this before you [common action]."
- 11"This [number] cost me [stakes]."
- 12"The [tool/trick] nobody's using yet."
“A great hook isn't clever. It's clear about why the next five seconds are worth it.”
A hook only works if the video delivers on it. The strongest hooks are pulled from the sharpest thing you actually said — not bolted on after.
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